The Best Web Site in Trucking
That’s what we set out to do and we did. It walks and talks everything Trans-United and has won a pile of awards. More importantly, it drives business. It even has a private site that also allows them to share mission critical information with their customers and drivers out on the road.
Trans United Brandbook
Trans United Brandbook
We Wrote the Book on Specialized Hauling
This super-sized guide covers every aspect of the new brand we created for Trans-United and it’s a category buster, giving them the rightful ownership of the heavy hauling market segment. We dug though every bit of their business to get the insight to develop a marketing plan and creative for branding and driver and agent recruitment that positions them as the true leader.
We Invent TRUCKISMO
It was there all along. They’ve always had it. We brought to life with TRUCKISMO. While we were at it, we also refined their logo to make it more readable while keeping its brand equity and created a brand mark.
New Identity
The new company collateral for the integrated brand Trans-United.
Performance Enhancement
We created a super-sized direct mail post card as part of the new brand introduction because everything they do at Trans-United is big.
Building Indiana
We did an (award winning) long copy print ad to introduce the new brand that targeted business owners and executives that buy heavy hauling.
TransUnited Shirt Back
Hi Ho, the Chains We Throw
We came up with some fun shirts as part of the new company store. We also invented a new game, “Throwing Chains” for the drivers.
Go heavy or go Home
The 2008 calendar that was sent to Trans-United customers.