We give birth to a brand family.
This was our web site concept for the parent company, WEC Welding and Machining, a new subsidiary of Westinghouse Electric Company LLC. The children company web sites are shown below.
Nuclear Welding and Machining
We defined PCI Energy Services' Critical Leadership in energy field services to an engineering audience, successfully sharing their comprehensive scope of services to a global audience.
First to the Field
For field welding and machining, we captured Carolina Energy Solutions “can do…no problem is to big…we’ll be there tomorrow” attitude.
We Get Aggressive
When Aggressive Machining Equipment became WEC Machining Equipment, we re-branded their product line as Aggressive Equipment to hang on to existing brand equity while building a powerful new go to market identity. This product catalog site is launching any day now.
The Tale of Two Audiences
We messaged this site for two distinct audiences—industry partners and welding school candidates, to educate both on the future of field welding.